Historically, Hispanics have struggled to make inroads in the tech industry, and the group accounts for only about 3 percent of top execs. That may be starting to change, however, and according to Cesar M. Melgoza, founder of the business-intelligence company Geoscape, there’s reason to be optimistic about the future.
“When I look at my peers in the technology community, I’m beginning to see a growing number of faces like my own,” Melgoza writes in a USA Today post titled “Are Hispanics the Next Tech Tycoons?”
Melgoza goes on to outline three reasons he believes Hispanics are destined to take the tech world by storm. He makes a strong case, and his arguments are summarized below.
1. They’ve Got Numbers (and Smarts) — As Melgoza reports, there are 56 million Hispanics in America. That accounts for 18 percent of the national population. What’s more, they’re educated. Data shows that in 2013, the percentage of Hispanic high school grads that went on to college was greater than it was among non-Hispanic whites. “This is a population that’s growing, educated and active — the future impact will be felt in fields that require a high level of education,” Melgoza writes.
2. They’re Tech-Savvy — As per Nielsen data, Hispanics watch 62 percent more digital video than non-Hispanics, and they’re 24 percent more likely than other groups to purchase a smartphone. They’re also 8 percent more likely than other groups to be the first to buy tablets. Such figures lead Melgoza to declare Hispanics “the most tech-savvy and digitally connected consumers” in the country. Melgoza believes this widespread interest in technology will “manifest itself in the careers they choose to pursue,” which could mean a major infusion of Hispanics into the tech industry.
3. They’re Entrepreneurial — In 2014, experts predicted that the number of Hispanic-owned business in America would reach 3.22 million. That’s a 43 percent increase since 2007, which is even more remarkable when you consider the overall growth rate for U.S. businesses during the same period was only 18 percent. “Hispanics have shown that they’re willing to work to make their own opportunities, a trait that aligns well with technological innovation,” Melgoza writes.