Five years ago, NYC career expert Robert Hellmann wrote a book called Your Social Media Job Search. Even back then, sites like LinkedIn were vital for jobseekers, and in the years since, they’ve only grown in importance. Hellmann says the professional world is now governed by the “continuous job search,” wherein even workers with job are always on the lookout for new opportunities. In a Forbes piece titled “Five New Tips for Using LinkedIn to Find a Job,” Hellmann shares with Susan Adams some great advice for using this particular social network to your advantage.
1. Stay On Top of Things — Every now and then, read through your entire list of contacts and see who’s made job moves. This is a fantastic way to stay in the loop and suss out opportunities. As Hellmann writes, it doesn’t take long to send someone a note, and it’s time well spent.
2. Update Regularly — Every time you get a new job or title or even move offices, be sure to update your profile. Perhaps you read a great article others in your field will find interesting? Post it.
3. Send Group Emails Using the “Tag” Feature — When you move your cursor over a contact, the word “tag” pops up, and by clicking it, you’ll have access to a pulldown menu where you can label people with words like “colleague,” “client,” or something more specific you create, like, “met at networking night.” Super specific tags come in handy, since you can send group emails to everyone with the same tag. If you read a really great article that people from the networking night will want to read, send it their way.
4. Send Personal Responses to Invitations — Don’t blindly accept invitations to connect on LinkedIn, Hellmann advises. Instead, hit “reply,” which will bring up the person’s email address. Hit ’em back with something along the lines of, “Thanks so much for reaching out. I like to meet everyone in my LinkedIn network, so let me know how you came across my profile.” It might result in the person writing you back with useful information or even offering to speak with you about your career experiences.
5. Publish Articles on the Site — This is especially helpful for people with gaps in their employment history or a desire to change fields, but it’s good advice for anyone with a little time. By posting articles relevant to your field (or the field you want to break into), you might catch the eye of decision makers and land a job interview.